Lumen Skincare
BrandWebPaidSocial
Challenge
Plateaued e-com revenue and weak brand recall.
Outcome
+342% YoY revenue, 6.1× ROAS, 4M organic reach.
Detailed breakdowns of how we drove measurable, repeatable growth for our clients.
Plateaued e-com revenue and weak brand recall.
+342% YoY revenue, 6.1× ROAS, 4M organic reach.
High CPL and inconsistent qualified pipeline.
8.4× ROAS, 71% lower CPL, $4.2M qualified pipeline.
Stuck on page 4 of Google for core categories.
1.2M organic clicks, top-3 for 84 commercial terms.
Launching a regulated D2C brand from scratch.
Full funnel built in 90 days, $1.4M GMV month one.